Backroom Information

Backroom is a brand strategy agency for organizations under pressure. We help companies define who they are, what matters now, and how to communicate it clearly when the stakes are high. Our work creates unbreakable brand foundations when growth, competition, or change create risk. The thread that runs through every engagement is the Brand Pressure Index™ — our proprietary system for seeing exactly how your brand performs under pressure. We score it, move it, and watch it. Phase 01: Index — The Brand Pressure Assessment scores your brand across 10 dimensions, names the tension, and synthesizes into clear requirements. Phase 02: The Fix — The Score Movers. We present your scorecard with options grounded in evidence and framed as worlds to inhabit. Phase 03: Monitoring — The Brand Pressure Signal. We continually watch and measure changes in your score with a systems-level blueprint, clear ownership, and phased decision points. Most brand work happens when nothing is wrong. We do our best work when everything is on the line. Most firms give you a framework. We give you an answer. We've built this across 14 years and $3.4M+ in engagement work — M&A integrations, PE-backed transitions, Fortune 500 repositioning, startup-to-exit brand builds. Backroom is led by Kara Redman — founder, CEO, and chief strategist. She's spent over 15 years in the room when things get hard: mergers, leadership transitions, fundraises, repositioning. Most agencies show up after the damage is done. We find what's going to break before you move, and we stay until it's fixed.