Backend Benchmarking is the publisher of "The Robo Report" that monitors well-known robo advisors. Backend Benchmarkings mission is to empower individual investors to improve their portfolios by providing unbiased insights, actionable advice, and peer comparisons. They also publish The Robo Ranking semiannually, which ranks every Robo Advisor against their competitors based on their quantitative metrics like performance and fees, as well as their qualitative features and services, like financial planning tools, access to live advisors, customer experience and more. We plan to expand our analysis to other financial products to bring transparency to all corners of the investment world.
| Website | http://www.backendbenchmarking.com |
| Revenue | $6.2 million |
| Employees | View employees |
| Address | 1973 Washington Valley Rd Ste 1, Martinsville, New Jersey 08836, US |
| Phone | +1 732-893-8290 |
| Technologies |
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| Industry | Finance General, Finance |
| Competitors | J.P. Morgan, Fidelity Investments, Bloomberg, Vanguard, Schwab Advisor Services, BlackRock, S&P Global, Morningstar, State Street Global Advisors, Refinitiv, an LSEG business +29 more (view full list) |
| SIC | SIC Code 628 Companies, SIC Code 62 Companies |
| NAICS | NAICS Code 523 Companies, NAICS Code 52 Companies, NAICS Code 5239 Companies, NAICS Code 52393 Companies |
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The Backend Benchmarking annual revenue was $6.2 million in 2026.
Backend Benchmarking is based in Martinsville, New Jersey.
The NAICS codes for Backend Benchmarking are [523, 52, 5239, 52393].
The SIC codes for Backend Benchmarking are [628, 62].