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Backchannel is the agentic B2B marketplace connecting global brands with excess inventory to the largest verified network of retailers in Latin America. Using AI agents built from the ground up, the company turns what would be a loss into recurring revenue, without brands giving up control over price, buyers, and sales channels. We were built to solve a pain the industry has carried for decades: the lack of a safe, discreet way to move excess inventory without damaging brand reputation or feeding the informal market. Today, we already connect thousands of retailers in a network that keeps growing across Latin America. Behind every product placed back on the market is also a bigger purpose: every item resold is one less item headed for disposal. By giving a new destination to inventory that used to become waste or a value burn, we help the industry operate in a way that's more circular and less wasteful — environmental impact that goes hand in hand with brands' financial results. We're a lean team, obsessed with solving a real problem in a way no one had solved before. If you believe every unsold item is a sale that hasn't happened yet, this is the place for you.

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Guillermo Freire is the CEO and Co-Founder of BackChannel.

18 people are employed at BackChannel.

BackChannel is based in São Paulo, State of São Paulo.

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