Backbone Information

Backbone is the first email strategy automation tool, built for DTC ecommerce brands. It's an end-to-end tool for every step of the email marketing process: strategy, ideation, project management & email creation. Backbone allows DTC e-commerce brands to build, manage & scale their email marketing by: • Custom building your monthly email marketing calendar (including promotion & product launch planning!) • Generating unique campaign ideas for No BS Skincare, based on your products • Planning out the automated flows you need to build, prioritized based on your goals & ROI for you • Generating custom email layouts & Figma templates that copywriters and designers can easily use