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TREASURED PORTFOLIO OF ICONIC AMERICAN BRANDS. We respect our past while always looking towards the future, creating enduring American brands and stories that connect all generations. Our brands are focused on making a contribution to culture, fostering authentic community connections, and offering people great drinks for all occasions. Pabst's portfolio includes iconic brands with deep ties to America's heritage, such as its flagship Pabst Blue Ribbon, Jack Daniel's Country Cocktails, and others such as Lone Star, Rainier, Schlitz, Old Style, National Bohemian, Stag, Stroh's, and Old Milwaukee. Our company, our people, and our brands are committed to making a positive impact and connecting communities across the country. With tenacity, grit, and constant exploration, we embrace change to leave a positive mark on the world - through our brands and everyone we touch. Our ultimate vision is a world in which every social experience fuels a better future.

On December 2, 1987, brothers Russ and Jim Klisch opened Lakefront Brewery and sold their first batch of beer to a neighborhood tavern in Milwaukee. Now, we’re one of Wisconsin’s largest craft breweries and on pace to produce over 50,000 barrels in 2016. We currently offer more than 20 different beers with distribution in over 30 states, Australia, Canada, South Korea, and Ukraine. Our pioneering spirit has earned us numerous awards and created many industry firsts. Among these: Riverwest Stein winning Gold for American-Style Amber Lager at the 2016 L.A. International Beer Competition, the first certified organic beer (Organic E.S.B.), and the first gluten-free beer granted label approval by the U.S. Government (New Grist). Our tours are among the most popular in the U.S.; over 100,000 people tour the brewery each year. It’s one of the first—if not the first—to offer beer at the beginning, during, and after the tour instead of requiring guests to wait until the end. We're down-to-earth, hard-working and brewed in Milwaukee for people who like beer.

BUILDING ON WISCONSIN’S BREWING HERITAGE, 12 OUNCES AT A TIME. Wisconsin means beer. It’s part of our history. Part of our heritage. Most of our diet. At Wisconsin Brewing Company, we’re dedicated to building on that legacy the best way we know how: With a locally owned and operated brewery, hard-working people dedicated to brewing excellence, and a family of craft beers that will live up to the high standards of our family and friends — more commonly known as the people of Wisconsin. When one of your goals is honoring the people, the places, the personality and the brewing heritage of Wisconsin, deciding on a name like Wisconsin Brewing Company just comes naturally. After a long search for the perfect location, ground was finally broken in a snowy field in the heart of the heartland — Verona, Wisconsin. Construction started in January 2013, with the goal of opening ten months later. For a brewery the size of WBC, it sounds like an impossible schedule — mainly because it is — but people from all over Wisconsin came together to make it happen. Steel from Waunakee. Steamwork from Milwaukee. Blacktop from Waukesha. Electrical from Mt. Horeb. Even a genuine Huppmann brewhouse, designed in Germany but constructed in Hudson, Wisconsin — and delivered to the brewery exactly on schedule. The end result is an awesome facility that blends the very best aspects of old world craftsmanship and kick-ass technology that could potentially brew 300,000 barrels annually. But around here, it’s not about how much beer flows out these doors — it’s how good it is that counts. At Wisconsin Brewing Company, it’s the journey and the destination that counts. We look to honor the people, place and brewing heritage that is Wisconsin, make amazingly awesome beers that people want to drink, and become a lasting symbol of fun, friendship, good taste and good times. That’s what Wisconsin Brewing Company is all about.