BetterWay™ is blood testing reimagined—patient-friendly fingertip collection with accurate lab results. One in three people skip blood testing due to anxiety, fear of needles, difficult venous access, or inconvenience. BetterWay enables blood testing without phlebotomy. This improves patient experience, increases adherence to testing, optimizes staffing efficiency, and advances health equity. BetterWay was developed by Babson Diagnostics, a science-first healthcare technology company that has become the global thought leader in the use of capillary blood for routine testing. Babson was named 2024 Medtech Company of the Year by MD + DI, 2025 SXSW Innovation Award winner for Health & Biotech, and one of Fast Company’s 2025 Most Innovative Companies in Healthcare. For more information, please visit BetterWay.com.
| Website | https://betterway.com |
| Employees | 55 (42 on RocketReach) |
| Founded | 2017 |
| Address | 1321 Rutherford Ln Suite 200, Austin, Texas 78753, US |
| Technologies |
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| Industry | Medical and Diagnostic Laboratories |
| Keywords | Medical Diagnostics, Blood Testing, Point Of Care Testing, Healthcare Diagnostics, Diagnostic Services, Convenient Blood Tests, Blood Analysis, Lab Testing, Affordable Blood Tests, At Home Blood Tests, Blood Collection, Home Health Testing, Health Testing, Medical Testing |
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Eric Olson is the Founder, Chairman, and COO of Babson Diagnostics.
42 people are employed at Babson Diagnostics.
Babson Diagnostics is based in Austin, Texas.
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