Babe Basics Competitors

The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Launched in 2012, the Company is on a mission to challenge ingredients, ideal, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. For more information about the Honest Standard and the Company, please visit www.honest.com. Website: www.honest.com Careers: honest.com/careers Facebook: facebook.com/TheHonestCompany Instagram: @honest & @honest_beauty

Burt's Bees is the #1 dermatologist recommended natural skincare brand, offering clean and consciously-crafted products to work with the skin and uplift the spirit. We believe that nature holds the key to healthy skin, so we create skin care formulas that are packed with powerful, nutrient-rich ingredients for skin that’s nourished, balanced and beautiful. Our formulas reflect evidence-based natural skin care learnings, and are crafted to work with skin’s natural pace of renewal by nourishing emerging cells and supporting the hydro-lipid barrier. Our nutrient-rich ingredients deliver vitamins, minerals, antioxidants, essential fatty acids, and other phytonutrients to address specific skin care concerns. Formulas are over 95% Natural Origin, with no animal testing, responsible sourcing, and recyclable packaging. As a company, Burt’s Bees operates with a triple bottom line - people, profit, planet - because you simply can’t have one without the other two. We actively nurture our employees, our customers, our families, ourselves and our environment. By practicing what we preach, we hope to set an example for others to follow, and help people connect with the wisdom, power and beauty of nature in their daily lives.

Munchkin is one of the most innovative and fast-growing consumer product companies in the world! With over 350 patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years! Founded in 1990, Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart and Amazon and has global distribution in over 50 countries. We are industry leaders in design and innovation with over 250 international product and brand design awards! We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal welfare have committed to animal conservation. In 2024, Munchkin was honored on Fast Company’s annual “Brands That Matter” list. Munchkin is a subsidiary of Why Brands, Inc., a new parent company for Munchkin and Curio Home Goods (“Curio”), focused on creating, incubating, and growing the next generation of consumer lifestyle brands. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY’s vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design.