B-Lab Information

Brilliance Lab studies how real decisions get made when the stakes are high. We work across four domains — strategy, brains, systems, and technology — to explain what’s shaping attention and behaviour from minds to markets, and what’s most likely next. Our work is practical and mechanism-first: - how incentives and defaults steer outcomes - how pressure changes judgement and coordination - how technology shapes choice environments - how strategy becomes advantage (or drift) We publish research and build products that helps decisions and strategies hold together and travel under pressure. Book + products: BLAB Media + speaking: Dave Morris