b, halfmoon Information

We believe wellness is a return—to yourself, your rhythm, your truth. That’s why we create space for pause, trusting in its power to ground, guide, and restore. Through thoughtful tools for meditation, movement, and recovery, we support your rituals. Made with intention and built to last, our products are designed to meet you where you are and guide you back to yourself. Our signature b, mat can be found in more than 8,000 studios worldwide. Founded in Toronto in 2014, b, halfmoon is a proud Canadian, B Corp Certified, female-founded and led company.