Azhiaziam Competitors

OLAPLEX, Inc. is a foundational health and beauty company inspired by professional stylists, empowered by innovation and a belief that beautiful hair starts from the inside out. From the moment OLAPLEX Complete Bond Technology™ transformed its first strand of hair, our products have proven that molecular-level science has the power to restore hair health and unlock new styling possibilities. With over 10 years of experience bringing groundbreaking products from the lab to the chair, we’ll never stop innovating to help pros, their clients, and all healthy hair seekers achieve great hair days today, tomorrow, and for years to come. Our mission is to create a culture that celebrates our bonds by embracing, elevating, and empowering individuals from all backgrounds.

A story of success, an impulse for innovation, and a relentless pursuit of simple, high-performing oil-infused beauty products fashioned an iconic brand: Moroccanoil. As the pioneer of oil-infused haircare, our original Moroccanoil Treatment created the worldwide buzz on argan oil and paved the way for an extensive line of premium oil-infused haircare products to address the needs of all hair types. By popular demand, Moroccanoil has launched Moroccanoil Body™: luxurious, head-to-toe collections inspired by the sea, sand, breeze, and scents of the Mediterranean. Infused with argan oil, signature to the brand, these proprietary formulas leave skin nourished, naturally radiant, and irresistibly beautiful. Today, Moroccanoil is available in over 85 countries worldwide.

“Brio” means “full of life” and “geo” means “of the earth” — together they define who we are, what we do, and why we craft clean, high-performance haircare. In 2013, our founder, Nancy Twine, began blending natural ingredients in her kitchen to create effective haircare for every hair type. Those kitchen-born formulas pioneered a new approach to clean — proving there's no need to compromise between high-integrity ingredients and high performance. Since then, we’ve cultivated 50+ formulas that have powered hair transformations across 25 countries. From barrier-boosting scalp care to proven repair, hair-healthy stylers, everyday nourishment, and every need in between. You do the most for your hair, we do the most for its care.