AxonPoint Information

Axon Point is an independent marketing consultancy that specialises in using data to help small and independent businesses increase revenue through digital marketing activity 1. Helping businesses get new customers: Through activities across SEO and Local Business marketing, we help businesses improve their online visibility and increase traffic to their website and associated online profiles (e.g. Google My Business page, Social Media Profiles, Marketplace stores/profiles, etc). By taking a 'content first' approach, our strategies are always based on achieving medium to long term results whilst also helping businesses develop a consistent brand and style that is relevant to target audience 2. Helping business keep customers: Through activities across email marketing and CRM, we help businesses develop meaningful and long-lasting relationships with customers so they can more easily encourage repeat business and develop the Lifetime Value of a customer. Our 'content first' approach applies here too as we look to further develop brand authority with regular and relevant updates to website content (e.g. blog posts) and external channels (e.g. youtube, media publishing platforms). We also use primary and secondary data to create personalised and engaging customer marketing comms. This approach increases the level of targeting and minimises wasted marketing spend, the result being an ever improving ROI 3. Additional services to identify and resolve specific issues: By drawing on over 15 years of marketing experience across digital, data and brand marketing Axon Point has access to a range of tried and tested tools and specialist service providers that would ordinarily be beyond the reach of most small and independent businesses. If and where a business has a specific challenge or objective to address, we'll find a way to fix it!