A.W.A.K.E. MODE Competitors

Alexander Wang LLC is a global luxury lifestyle brand defined by sharp design, cultural duality and the elevation of the everyday. Since 2005, the brand has built a world shaped by contrasts — where refinement meets irreverence, precision meets ease and tradition intersects with what comes next. Season after season, the brand continues to evolve while subverting convention and remaining rooted in a distinct and uncompromising point of view. Founded by Alexander Wang, a first-generation Chinese American who grew up in San Francisco and built his label in New York City, the brand is informed by a perspective that bridges East and West, drawing inspiration from the intersections of culture, identity, and modern life. Spanning womenswear, unisex, footwear and accessories, Alexander Wang continues to shape the way luxury is worn, seen, and understood. Alexander Wang is available at alexanderwang.com, across our global DTC stores, and at leading retailers worldwide. Follow us @alexanderwangny

Isabel Marant was founded in Paris in 1995. Nearly thirty years later, Isabel Marant remains the icon of cool French style with a love of materials that live and travel, drawing inspiration from all over the world to irreverently refresh the urban wardrobe. Embodying a new vision of luxury, the brand has a unique positioning, standing at the intersection between traditional French luxury houses and high-end ready-to-wear brands. Rejecting ostentation and materialism, Isabel Marant offers a relaxed and effortless take on luxury clothing and accessories for men and women, promoting a positive attitude geared towards genuine enjoyment and self-fulfillment. Seductive, intuitive and always disruptive, Isabel Marant remains true to its founder’s spirit: a French icon with a smile.

Founded in 1986, Helmut Lang redefined fashion and style through innovative tailoring and a deep engagement with contemporary avant-garde culture. In 2006, Fast Retailing pivoted the brand into a successful contemporary business and enabled global expansion. In 2015, the brand relaunched with a newly refined vision for the collection and introduced a new retail concept at the brand's Los Angeles flagship on Melrose.