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Towing is unlike any other business. There’s no Monday through Friday 9 - 5, no paid holidays, no lunch breaks and no two days are ever the same. You’re out there at 3:00 a.m. in the pouring rain when the rest of the world is sleeping safely at home. When today is done, you’ll get up and do it all over again tomorrow. At AW Direct, we understand. We’ve got your back. Since 1979, AW Direct has been a trusted partner to the towing and recovery industry. We know the business. We understand your drive and what makes you tick. Most importantly, we know what it takes to do your job, help your customers and come home safely at the end of a long, hard day. We’re committed to your success and safety with the products you need to run your business and do your job better, easier and safer. In August of 2018, AW Direct was acquired by Zip's Truck Equipment to form the new Zip's AW Direct. This acquisition created a single-source supplier capable of providing towing and recovery professionals with everything they need to put a fully equipped tow truck on the road.

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AW Direct Questions

The AW Direct annual revenue was $36.2 million in 2024.

David Rottinghaus is the Executive Vice President of AW Direct.

51 people are employed at AW Direct.

AW Direct is based in New Hampton, Iowa.

The NAICS codes for AW Direct are [423, 42, 44, 33].

The SIC codes for AW Direct are [551, 55, 5511].

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