Avazap Inc Information

Avazap ("the Company") is a development stage company whose mission is to create, distribute and track digital frameless videos ("Avazaps™") as a new way for our clients to connect and interact with their customers. The Company possesses ground-breaking technology, a quick-to-market solution and the vision to lead this new category of online media. Our Avazaps™ are high-definition frameless videos that display objects or people as they appear and sound in the real world; as a result they contribute to humanizing the digital experience. In addition, our Avazaps™ run on mobile-as well as-desktop devices and are capable of floating on the top layer of the operating system allowing them to co-exist as companions to the end-users along with other applications. Moreover, our Avazaps™ are capable of accompanying the end-users for hours or days, including off-line, hence displaying multiple impressions to the end-users. Our frameless, floating and extended-stay video technology is a new medium that is more effective and interactive than traditional online videos. We intend to target the advertisement market and in particular its direct marketing segment, as our technology provides an efficient, performance driven and low-cost advertisement solution. We also believe there are multiple additional applications that can monetize our technology. In particular, sponsored media contact ranging from movie and television to popular music and sports promotion is an ideal fit for our platform. We plan on marketing this solution to both media clients and their sponsors throughout this entertainment vector. Due to the scope and continued growth of the online graphical advertising market, it is an opportune time to foster well-grounded emerging advertising technologies. As presented by Internet Advertising Bureau & Forrester Research in 2012 the US online graphical advertising market amounted to over $15 billion and is expected to reach $27 billion by 2017. More importantly, the digital video advertising segment is growing at an even faster rate: the US digital video advertising market is expected to grow from about $2.3 billion in 2012 and over $9 billion in 2017. Our solution addresses multiple trends observed in the online graphical advertising market. First, frameless videos are emerging as a new form of online advertising. Historically, and throughout multiple types of format, frameless and organically-shaped objects have proven to catch the brain's attention as they appear more human, entertaining and interactive. Second, advertisers are looking for performance-driven and low-cost solutions. Our extended-stay and multiple impression technology represent an innovative value proposition to advertisers. Third, direct marketing is exploring how to leverage new opportunities offered by broadband technologies. Advertisers are looking for new ways to connect directly with their customers beyond current online tools, and customers want to control the advertisements they receive. We believe end-users will embrace our technology and opt to receive Avazaps™ as this new form of media will deliver original, attractive, entertaining, interactive, valuable and free content. Our experience and production capabilities will guide our customers in producing such quality content that leverages this new technology paradigm. The company also possesses a patented patient notification system powered by Avazaps™. In this mobile healthcare application the Avazaps™ take the form of a nurse whose purpose is to humanize, educate and remind patients according to their precise individual health needs. All communication between "nurse" and patient is monitored to enhance patients' compliance and outcome. We believe there are several uses ranging from clinical trials to a direct communication pipeline linking pharmaceutical company to their customer base. Founder and CEO, William Varela, drove the original idea behind our solution and led to the formation of our Company. Through more than 15 years of experience as a software developer and team leader for multiple start-up software companies, he brings business leadership and advanced technical abilities to the Company. Our core team is also comprised of Software Architect John Waters, Marketing Director Greg McClatchy, co-founder, Board Member and CIO Paul Rivas and co-founder and Executive Producer Nikhil Paniz. John is the President of Falafel Software and possesses a deep understanding of multiple programming platforms and over 20 years of experience in software development. Greg is the President of Motor Entertainment and leverages decades of experience in advertisement and a solid contact base in entertainment marketing. Paul brings over 20 years of experience in network and system infrastructures including opening green-field branches and introducing new products for the financial industry. Nikhil has over 15 years of experience in film production and has played a critical role in the development of the Avazap™ image capture techniques. In addition, we have engaged Wilson, Sonsini, Goodrich & Rosati as our corporate counsel and Townsend and Townsend and Crew as our intellectual property counsel with whom we successfully filed our patent application and PCT. We have been allowed several claims by the US Patent office and those will issue in the first quarter of the year; as we simultaneously pursue additional intellectual property protection during the continuation phase of the patent process. Our technology is composed of (i) the Avazaps™, (ii) an app that runs or displays Avazaps™ on the end-users' systems (iii) a software engine that delivers content and tracks end-users activity, and (iv) a software reporting tool that provides live ad metrics reports to our clients on their systems. We also have developed a functioning prototype that is available for interested parties to demonstrate the usefulness and multiple applications of our solution.