Autometrics Information

Since 2009, Autometrics has been collecting US new vehicle shopper data in real time from over 150 third party websites for all makes and models, and has been enabling OEMs, their agencies and analysts to track new vehicle demand for all competitors at national, regional and DMA level. Autometrics data is used as to alert clients of competitive threats and opportunities, determine appropriate incentive and marking tactics, measure media effectiveness, minimize incentives, track sales conversion rates, monitor cross shopping activity, determine vehicle pricing, help optimize inventory, and more. The company is based in Troy, Michigan. Autometrics philosophy can best be described as focusing on three things: 1. *Automotive Demand* – we have been focused on the automotive sector since 2000, and have taken the lead in shaping how lower funnel demand data transforms automotive sales & marketing decision making. 2. *Accurate data* – at the core is ensuring we have the best new vehicle demand data in the market. Our proprietary Shopper data is the most consistent and comprehensive measure of lower funnel demand in the US new vehicle market. It is like taking a census of car buyers, in real-time. 3. *Immediate results* – we continuously invest in adopting the latest technology in data management to provide clients with accurate information fast. We are pleased to announce the launch of The Autometrics Report. The inaugural edition, Annual Review 2019, is the first in a series of Autometrics Insights publications that will set out key trends in new car demand on a regular basis. To view the latest edition and subscribe to upcoming Autometrics Insights, please visit www.autometrics.com/insights