The Standard is the most powerful brand in the lifestyle hotel business.
Founded in 1999, The Standard's irreverent and playful sensibility, combined with a careful consideration of design, detail and service, have established its reputation as a pioneer of hospitality, travel, dining, nightlife, and beyond.
Launched originally in Hollywood, The Standard has now opened properties in marquee locations across the globe including in New York, Miami, London, the Maldives, Hua Hin, Ibiza, Singapore, Melbourne and Bangkok. Standard hotels in Lisbon, Brussels, Vienna, Dublin, Brooklyn, Pattaya, Mexico, and Austin are under development.
Standard International has expanded their portfolio with branded residences under development in Miami, Brickell, Lisbon, Phuket and Hua Hin.
The goal of every Standard project—be it a city hotel, a seaside resort, or a rooftop bar—is to defy convention, up the aesthetic stakes, and deliver an experience that only The Standard can.
Times Square, Midtown Manhattan, New York City, the home to Broadway theatres and the biggest New Years Eve party in the world, is also home to the future stars of stage and screen at Ellen's Stardust Diner - THE home of the singing waiters and some of the best diner food in the country. Serving Breakfast, Lunch and Dinner for tour groups and locals alike since 1987!
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