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The automotive industry runs on data. The problem? Too much of it is fragmented, inconsistent and difficult to trust. Businesses rely on vehicle data to power everything from parts fitment and ecommerce to insurance, fleet management, parking and automotive technology. But when different datasets don't connect, vehicle identity becomes uncertain and everything built on top of it can be affected. That's where Auto-Guru comes in. We don't just provide automotive data. We fix the foundation it's built on. As a Tier 1 DVLA licensed data provider with over 25 years of automotive data experience, we help businesses turn fragmented vehicle information into accurate, structured and usable automotive intelligence. At the core of our approach is a unified vehicle identity layer that connects, normalises and enhances data across multiple sources. Our solutions include: • VRM & VIN Vehicle Data APIs • Vehicle specifications, MOT & tax data • Emissions, EV & compliance data • Parts cataloguing & fitment intelligence • Vehicle images & data enrichment • Bespoke automotive data integrations Our data helps businesses: • Identify vehicles accurately • Improve parts fitment and reduce returns • Build richer automotive platforms and marketplaces • Automate vehicle based processes • Make faster, better informed decisions • Unlock new opportunities from better connected data We work with organisations across parts & ecommerce, insurance & risk, fleet & logistics, parking & ANPR, automotive technology and infrastructure. Others provide data access. We deliver data intelligence. If your business depends on vehicle data, the question isn't whether you have it. It's whether you can trust it.

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Leslie Elliott is the Founder and Managing Director of Auto-Guru.

9 people are employed at Auto-Guru.

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