Auto & General Competitors

At NFU Mutual, we do things differently. We take the time to understand the needs of our customers, offering personal face-to-face service through more than 295 Agency offices nationwide. And, because we’re a mutual, the people that matter to us most are our customers. When we started in 1910, our aim was to encourage farmers around Stratford-upon-Avon into the newly established farming union through cost price insurance. Before long, the business expanded beyond it's Midlands home, establishing branches across the United Kingdom. As farming diversified, so did we. Growing beyond agricultural insurance we used our life assurance, investments and pensions expertise to provide individuals and businesses with our renowned customer service. Today, our people continue to build relationships with their local communities, taking the time to understand their individual needs so that we can offer the insurance cover appropriate to them.

LV= is a protection, investment and retirement specialist and one of the UK’s leading life and pensions mutual insurers. Our 1,300 people help our members and customers protect their income while they are working and maximise it when they stop. By doing this we enable people to live financially confident lives. We offer a range of products, services and advice and serve over a million members and customers. They hold a variety of products with us including life insurance, income protection, investments and retirement income solutions such as equity release, fixed term annuities and drawdown products. We want members to be able to plan for a financially secure future. We put our members at the heart of all that we do. We believe that everyone should have access to independent, regulated financial advice. It shouldn't be seen as a luxury for the few who can afford it or who are experienced in using it. Why? Because it provides financial and emotional benefits. Good advice ensures better financial outcomes and frees people from the worry of making complex decisions that could have long-term implications. We work with a wide range of financial advisers and it is through them that the majority of customers will buy our products and services. We also licence our brand to LV= General Insurance Group (LV= GI), a subsidiary of Allianz Holdings plc. LV= General Insurance is one of the largest personal insurers in the UK and looks after the car, home, landlord, pet and travel insurance needs of over 4.5 million customers.

Since 1905, we have been committed to putting drivers first with innovative thinking and award-winning services. And today we offer even more than ever. We have a driving service for pretty much anything you’ll ever need. Insurance, servicing and repair, driving lessons, buying and financing cars, roadside assistance and much more. Our members have an unshakeable confidence because they have a multi-service driving partner for life. So, no matter what’s around the corner, it really is OK when you’re with the AA.