Authenticateit Information

Authenticateit is the world’s first patent-pending “track and trace” platform allowing businesses a cloud base brand protection and consumer marketing tool that help deter the sales of counterfeit products, improve visibility, product recall and protect the integrity of brand supply chain both in the retail and online environment. Authenticateit technology also empowers brands to track and trace their products throughout the supply chain, prevents unauthorised distribution and grey-imports, and allows retailers to verify the authenticity of goods received from their suppliers. The front end of Authenticateit is a smartphone application that provides consumers with a free, easy way to check an item’s authenticity before purchase. This increases consumer confidence in brands that implement Authenticateit technology and provides a platform for Brands to communicate directly to it's consumers. www.authenticateit.com