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Authentic Or Not is a platform that stops the counterfeiting industry and connects brands to customers by embedding our encrypted microchips inside products such as apparel. These microchips can withstand machine washing, dryer and dry cleaning cycles. For the first time ever, Fashion Brands can directly communicate or provide a digital experience to owners of their merchandise regardless of where the product was purchased around the globe. Brands will be able to easily customize an experience and also see how their products are doing in real-time using the dashboard. Clothes are not something you just wear, they now provide unique digital experiences. This is all done without effecting the look and feel of merchandise and not requiring any apps or programs to install.

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