Authentic Italy Competitors

We’ve always believed that travel isn’t just about where you go — it’s about how it changes you. From the very beginning, we set out to do things differently. No cookie-cutter tours. No giant buses or cruise ships. Just real people, venturing out into the world with open minds, open hearts, and a sense of purpose. For over 35 years, we’ve been creating life-changing experiences that connect travellers with the communities they visit — not just passing through, but showing up with care, curiosity, and intention. We call it community tourism, and it’s been in our DNA since day one. But we’re not just a travel company. We’re a people company. Powered by the passion of our team, the heartbeat of our local partners, and the energy of every traveller who’s ever said “yes” to something new. To travel your heart out is to go all in. To move through the world with compassion, courage, and joy. It’s about embracing the bizarre, celebrating the beautiful, and connecting with something bigger than yourself. It means leading with love — for the planet, for people, and for the possibilities that come with saying let’s go. We don’t do this to fill passports. We do it to fill lives. To build connection. To create joy. To leave the world better than we found it — one step, one trip, one ripple at a time. This is travel that goes way beyond travelling. This is G Adventures. And we’re just getting started.

We make it easy to plan and book more than 400,000 travel experiences – everything from simple tours to extreme adventures, and all the niche, interesting stuff in between. Do more with Viator.

Context is a network of scholars and specialists whose aim is to invite travelers off the tourist track and into the real life of the people, history, and culture of the world's greatest cities. While over 80% of our guides have MA or PhD-level degrees in their fields of expertise, we live by the rule that learning isn't a finite activity. We're inquisitive about the places and people around us. We're inspired by conversations ripe with new perspectives and oft-untold stories. We don't play loose with the facts. Ours is the intellectual seeker's approach to the world: both in life and in work, we thrill at the potent possibility of "yet". At day's end—we believe that travel is the ultimate form of education, one best served with a heaping side of meaningful interaction and memorable conversation. Curiosity is Key... and that's been true since the beginning. Context was founded in 2003 by Paul Bennett and Lani Bevacqua, a husband and wife who landed in Rome after over two years spent sailing across the Atlantic. Once in Rome, Paul and Lani fell in with an eclectic group of professors and specialists—architects, native Romans, researchers, writers, archaeologists—and formed Context as a means to connect those experts with travelers yearning for an in-depth understanding of the city. Now, 20-plus years and over 250,000 tours later, we've grown from a single-city operation to a group of scholars, nerds, and curious travelers spanning over 60 cities across 6 continents. (Someone once called us "affable weirdos," which may be the nicest compliment we've gotten, ever). Just about the only thing that hasn't changed is our passion for ideas and sharing knowledge.