At Warburtons, family is at the heart of our business. Five generations' worth of expertise that goes into making our bakery products allows us to continue a tradition of baking inherited over the past 147 years.
Warburtons is the largest bakery brand in the UK, but that doesn't allow us to rest on our laurels. We are pioneers of the industry and ambitious market leaders, always seeking to challenge ourselves and convention. It is part of our philosophy to provide honest good sense on issues of health and well-being, helping the whole family to enjoy our products as part of a healthy, balanced diet, through a range of products to suit all meal occasions, lifestyles and tastes.
We’re proud to announce the launch of Hovis Bakeries, which brings together Allied Bakeries and Hovis Group.
With our unmatched heritage, scale, and determination, our ambition is clear: to be the UK’s largest and most transformative bakery business. A tall order, we know, but one our combined team is uniquely capable of achieving.
Together, by revitalising our brands, becoming the country’s leading own-label bakery partner, and standing firm as the industry’s route to market, we can keep bakery where it belongs – right at the heart of UK life.
Because bread is (and always has been) the food of life. And by championing its role, we will not only nourish our industry – but the nation too.
Hovis Bakeries. Nourishing the Nation.
Our story began in 1936 by Gabriel Pasquier in a small village bakery in Les Cerqueux, France. In 1974, his sons built the family business into Brioche Pasquier, which is now the No.1 brioche brand and employs over 3000 people worldwide.
Today we raise our dough using our own traditional levain and we follow the same baking method Gabriel used to deliver our unique taste. We ensure that all our recipes are free from artificial colours, flavours and hydrogenated fats.
Our unique savoir-faire helps craft products that are versatile, quick to prepare and ready to serve. Whether it be delicious Brioche, delicate Pâtisserie or crunchy Biscotte, Brioche Pasquier takes pride in delivering high quality foods for every occasion.