AUSTIM Competitors

Björn Jakobson founded BabyBjörn AB in 1961, together with his sister-in-law Elsa Jakobson. His wife Lillemor Jakobson joined a year later and would as a textile designer become a crucial part of the team. Today, BabyBjörn products are sold in fifty countries, worldwide, but still with the HQ based in Sweden and a family-owned company. Our goal, ever since the company started, was to make everyday life easier for families with small children by developing premium quality, safe and functional products for children up to the age of three. We never compromise on the safety, quality and design of our products. We are also firmly convinced that you shouldn’t have to buy loads of products for your children – just a few that really work. Our policy of never launching a product that does not live up to our strict quality and safety requirements, means that over the years, parents have developed considerable confidence in us and our products. This is something that has only been possible due to the consistent level of deep commitment to their work shown by every single person who works for and is involved in the company.

TULA is the leading probiotic skincare and wellness brand, offering innovative products powered by probiotics extracts and superfoods that are both clean & clinically effective. As a digitally native and social first brand, we engage our customers at every touchpoint to help them feel confident in their skin and make it easier to achieve a healthy balance, inside and out. Alongside TULA.com we retail in North America with ULTA Beauty, Sephora, Nordstrom, and Amazon as well as internationally with Mecca in AUS & NZ, SpaceNK in the UK, and TMall in China. We raised a Series A led by L Catterton, the largest consumer-focused private equity group in the world, and now operate independently within Procter & Gamble's Specialty Beauty division. Our team has experience in some of the top consumer startups and beauty companies, and our team is fully remote.

Infantino designs products that support everyday moments of connection between parents and babies. Based in San Diego, we bring together modern design, practical functionality, and real parenting insight to create baby products that fit seamlessly into real life. Our approach is guided by experience, built on trust, and inspired by the small interactions that help families bond and grow together. We believe the best products don’t just serve a purpose, they help create moments that matter.