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Six years ago, Aussie Strength was created with the goal of providing highly effective functional training tools to the Australian Defence Force. Andy Taylor spent five years serving the elite parachute infantry battalion of 3RAR before founding the company. Having lived with the expectation of Australian infantry soldiers to be fit and ready for any combat or physical situation all year round, he knew exactly what they needed. Sprinting, running and marching long distances while carrying heavy loads, swimming long distances while wearing uniforms and boots, climbing ropes, parachuting from planes, and of course fighting and defending positions all constitute functional fitness at it’s most demanding - requiring not just strength, speed, stamina, but unwavering determintation to succeed. For the last few years of his service, Andy was in charge of training over one hundred infantry soldiers, keeping up their demanding fitness levels and making sure they were ready for any physical task that was required of them. Frustrated with a lack of functional fitness tools that were effective and mobile, he started designing and producing his own. With nothing more than a maxed out credit card and a Sydney garage, Aussie Strength was born. By using kettlebells, plyometric boxes, gymnastics rings, barbells, bumper plates, suspension trainers and other functional fitness equipment that Aussie Strength had manufactured, the fitness of his fellow soldiers improved. The results were dramatic - the soldiers using the new tools saw huge improvements in strength, stamina, flexibility and power.

Aussie Strength Questions

The Aussie Strength annual revenue was $10 million in 2026.

Andy Taylor is the CEO of Aussie Strength.

2 people are employed at Aussie Strength.

Aussie Strength is based in Wetherill Park, New South Wales.

The NAICS codes for Aussie Strength are [33, 33992, 339, 3399].

The SIC codes for Aussie Strength are [39, 394].

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