Auric Information

Auric was conceived 18 years ago by an Italian designer who recognized, very early, the immense potential of the Indian textile industry as a source for Europe. He combined India’s rich cultural heritage and craftsmanship with European design to create an Indian Collection. Auric Merchandising was born as his marketing arm, showcasing and selling his collection across the globe. With an early advantage, we have evolved over the years to service many diverse customers across Europe, and now U.S.A. – creating exclusive collections customized to each market. We have also expanded fully into production through our partner factories and have a very strong and experienced quality control department within – maintaining stringent control on compliance requirement in our clients’ individual countries. Our product line has until now concentrated on ladies fashion garments with special fitting, styling and embroideries, registered prints, exclusive infants’ and children’s collection. Very recently we have started supplying accessories successfully also. Our strength is also our people - like-minded with similar dreams and ambitions. Today we are a team of over 150 proud, motivated and experienced professionals. We offer a powerful combination of technical expertise and international exposure. They are provided regular trainings in technology, fabrics and information systems thereby bringing to the table knowledge and expertise of the latest trends in the clothing industry.