Aurea Information

Based in London and New York, Auréa is a specialist private equity firm focused on Beauty, Wellness, and Longevity. Founded by Mike Jatania and Paul Raphaël, Auréa combines decades of global industry experience- from investing in over 40 beauty and personal care brands sold across more than 50 countries- with expertise in originating, structuring, and executing complex transactions. Auréa’s broader team offers unparalleled expertise across global markets, with strengths in talent management, digital strategy, omni-channel scaling, AI-driven consumer insights, finance, and global production and supply chain logistics. Together, these capabilities enable Auréa to identify opportunities, unlock potential, and create enduring value for its portfolio companies. With a highly respected and far-reaching network of industry relationships, Auréa is able to forge strategic partnerships and collaborations that drive growth and innovation. By connecting portfolio companies with leading experts and resources across critical disciplines, Auréa empowers them to overcome challenges, scale effectively, and achieve transformative, long-term success.