AUGMENTING ABILITY Competitors

Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. Because impact matters. Microsoft operates in 190 countries and is made up of approximately 228,000 passionate employees worldwide.

Magic Leap transforms how people work, connect, and learn with scalable AR optics. We've pioneered innovations in visual clarity, seamlessly blending the physical and digital worlds. Our proprietary manufacturing process delivers precise, high-quality AR devices at-scale. With almost 15 years of AR advancements, we’re proud to push the boundaries of what's possible.

Niantic inspires people to explore the world, together. Our mission is to use emerging augmented reality (AR) technology to enrich our experiences as human beings in the physical world. Originally formed at Google in 2011, we are now an independent company with a strong group of investors including Nintendo, The Pokémon Company, and Alsop Louie Partners. We have offices located in San Francisco, Sunnyvale, Seattle, Lawrence, Los Angeles, Tokyo, London, Hamburg, and Zurich.