Audience Path Information

Audience Path is the end-to-end platform that turns billions of real-time signals into measurable business outcomes for brands and agencies. In a privacy-first world where traditional targeting falls short, we solve the challenge of reaching and actually connecting with the right audiences. Powered by Ray, our Agentic AI platform We capture signals from 13+ proprietary sources (behavioral data, purchase intent, search and social trends, creative performance, and campaign data) and for 4.5 billion video streams to: 🎯 Discover Audiences: Expand your reach up to 5x with Mirror, our multidimensional audience modeling that finds high-opportunity users without third-party cookies. 🎨 Enhance Ads: Optimize creative in minutes using neuroscience KPIs (memory, engagement, focus), driving 2.5x average impact on creative engagement. ⚡ Power Campaigns: From brief to activation in under 60 seconds across premium CTV, OLV, mobile, and desktop inventory. 📊 Deliver Outcomes: Brand lift, sales lift, and actionable insights that prove impact and improve every campaign. The results: Agencies reclaim valuable time. Brands see up to 70% greater campaign efficiency. Trusted by the world’s leading advertisers. Ready to unlock your audiences? Let's connect.