Audience Metrix Information

Audience Metrix is a full service market research and consulting firm that specializes in bringing the voice of the customer into key product development, strategic marketing and business development decisions. Our primary focus is developing custom programs providing corporate event sponsors and managers with the tools they need to look at their event portfolio through a single global lens. Our corporate offering is unique in the marketplace. We are the only company that combines years of event experience with management experience and sophisticated data analysis. We specialize in integrating multiple data sets to provide a deep understanding of trends and attitudes by audience segments, and we add a qualitative layer to ensure that the numerical data is interpreted in context. We conduct research using both live and virtual corporate events which provide a high value sample made up of a company's best customers, prospects and partners. Our clients use our research in two ways: - To increase the value of their events by aligning content with attendee interests - To demonstrate the event portfolios contribution to the topline and other key marketing objectives.