AttributeApp Information

Pardot® Multi-Touch Attribution Reporting inside Salesforce Marry your Pardot and Salesforce data for easy to use, customizable multi-touch marketing and lead attribution reporting with AttributeApp. Built for B2B marketers with complex sales cycles, natively within Salesforce. -First/Last Touch Marketing Attribution Models are Broken for B2B marketers with high value products and long, complex sales cycles. Get a complete view of the buyers journey from lead to close and marketing's contributions along the way. -Your sales and marketing data are siloed. Salesforce should be the one true source of data to get a complete view of what both sales and marketing is doing to influence and win deals. Marry your sales and marketing automation data. -You can’t rely on sales reps to reliably choose “Opportunity Contact Roles” or “Primary Campaign Source”. This limits ROI reporting and Account Based Marketing (ABM). Rollup activities at the account level instead for more accurate insights. With AttributeApp, your marketing automatin data is pulled in to a marketing touch stack and married with SF data. From there: *8 out of the box reports including first touch, last touch, U-Shaped Multi-Touch Attribution *Data can be rolled up at the campaign or marketing tactics level *Filter by SF oppty stage, date ranges, reps, etc. *Customizable Activity Lookback Window *Use Oppty contact roles, or turn on All Account Roles to achieve Account Based Marketing Attribution *Custom weighting for first, last, mid-funnel touches, contact roles, etc. *Drill down to single oppty level for full view of buyer's journey *Dynamic queries AttributeApp is very easy to install - within 24 hours you can see these reports with your data. Schedule a free 14 day trial to get started.