Attributa Information

Attributa is a marketing workshop for B2B teams. We build the AI agents, attribution systems, and software that bring clarity to how go-to-market actually performs. Founded in 2022, Attributa began as a focused marketing attribution consultancy. Today, the work has evolved well beyond attribution alone. The workshop builds: • Marketing operations engagements — Marketo Engage and other platform implementations, campaign architecture, lifecycle design, and managed services for complex B2B teams • Attribution and measurement systems on Marketo Measure, Bizible, Dreamdata, Funnel, CaliberMind, and other modern platforms • Custom AI agents for marketing operations and analytics • LLM Discoverability tools for the AI-driven search era • Software products that turn the patterns we've solved for one client into solutions for the whole market We work with complex B2B organizations who've outgrown off-the-shelf tools and need someone who can build what doesn't exist yet. Marketo Engage, HubSpot, Salesforce, Pardot, Inflection, Paminga — we work across the modern B2B marketing stack, platform-agnostic by practice and boutique by design. The work is senior-led. The people who scope your engagement are the people who deliver it — no junior handoffs, no account managers, no layers between you and the experts solving your problem. We take on a small number of clients on hard problems because that's how a workshop scales — through better tools, better techniques, and the occasional product that reaches the whole market. Simplicity scales. Complexity fails. That's the rule of the workshop, and it shapes everything we build.