ATTITUDES Competitors

Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape. In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe. Today, Saint Laurent collections include women’s and men’s ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear. For further information, please visit our website: www.ysl.com

Milan, 1984: a plaque outside a small office shows the surnames Dolce&Gabbana, almost as if it were a professional studio. Domenico Dolce and Stefano Gabbana, with only two million lire in their pockets, thus began to write the history of the brand that they would have founded shortly after, in 1985, giving life to an all-Italian dream made up of craftsmanship, tailoring tradition, Mediterranean culture, innovation instinct and a pinch of irony. The first clothing collections would follow over time with a wide and varied offer, an expression of dedication, study and research: a virtuous path that culminates in 2012 with the dream of high fashion. Behind every Dolce&Gabbana creation lie the secrets of many crafts, the devotion to work, attention to detail and love for beauty. After more than thirty-five years, Dolce&Gabbana continues to be inspired by Italian art, traditions and culture by offering clothes, accessories, jewellery and watches that embody a unique heritage of knowledge and emotions.

CELINE, LVMH owned French luxury house under the creative direction of Michael Rider. Founded in Paris in 1945 by Céline Vipiana CELINE is renowned for its long history in celebrating French creativity and craftsmanship through its Ready-to-wear, Couture, Leather-goods, Haute Parfumerie and Beauté collections. The House’s ateliers and headquarters are located at 16, rue Vivienne at l’Hôtel Colbert de Torcy in the heart of Paris.