Attaboy! Information

In May 2020 Attaboy magazine was founded to address a gap in the men's magazine market. On our website, or inside our print edition, you won’t find any adverts for Rolex watches or sultry photoshoots that objectify women. Instead, you will read content that empowers men to be nurturing, caring and compassionate. We want to confront masculinity as a social construct through the exploration of race, gender and queer identities in society. The lad-mags of the early noughties are a thing of the past; society no longer has a place for the likes of ZOO and Nuts. It’s time for a new magazine that men can identify with, that doesn’t rely on overtly macho front covers. That’s the unique selling point of Attaboy, a platform that genuinely speaks to and for millennial men.