Atlantic City Alliance Information

The Atlantic City Alliance (ACA) is a private, non-profit destination marketing organization for Atlantic City, New Jersey. Created in 2011 as part of transformative S-11 legislation to reposition Atlantic City, the Atlantic City Alliance is charged with promoting the destination as a year-round seaside and marina resort offering visitors a wide array of gaming and non-gaming amenities. As outlined in the NJ S-11 legislation, the ACA is privately funded by a $30 million annual assessment to the AC casinos for a total commitment of $150 million through 2016. The ACA operates under a marketing agreement with the Casino Reinvestment Development Authority (CRDA), an economic development organization. The ACA is not member based and is not funded by a tourism tax or hotel tax. Since 2012, Atlantic City Alliance has: Launched the "Do Anything, Do Everything, Do AC™" marketing campaign that was adopted and adapted destination-wide for economic development, convention/meeting, air service and small business and civic pride campaigns. "DO AC" included advertising, global communications, social media, online and digital marketing, out-of-home, web, promotion and experiential marketing. The campaign focused on the beach, the Boardwalk, the non-gaming amenities, and the businesses and attractions inside and outside of the casinos. Attracted one million incremental new visitors to Atlantic City as a result of ACA produced citywide events. Partnering with organizations like Live Nation on beach concerts produced a $24 million economic impact. ACA also worked with IMG/AVP, Pyro Spectaculars by Souza, Fireworks by Grucci and independent event producers to draw visitors to the beach and Boardwalk during high, low and shoulder seasons. Partnered in the triumphant return of the Miss America Competition, Nik Wallenda's high-wire walk over the beach with Tropicana Casino Hotel, and bringing LGBT events back to AC including Sand Blast and FIBO. Focused communications initiatives on promoting the positive, defending the image of AC ...