Athletes First is the premier sports representation and marketing agency, guiding the careers of elite athletes, coaches, executives, and broadcasters. Since 2001, Athletes First has built a reputation for integrity, innovation, and impact across contract negotiations, marketing strategy, endorsement sales, and brand partnerships. The agency also produces world-class live experiences through its events and properties teams and creates dynamic multiplatform content through its in-house media and production capabilities. Our mission is simple: Do the right things, with the right people, for the right reasons.
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The Athletes First annual revenue was $5.4 million in 2026.
Brian Shea is the CFO of Athletes First.
109 people are employed at Athletes First.
Athletes First is based in Laguna Hills, California.
The NAICS codes for Athletes First are [54, 541, 5418].
The SIC codes for Athletes First are [731, 73].