There there is nothing you can do to improve your life expectancy more than keeping fit. Yet the $3.6T life insurance industry doesn’t factor fitness into pricing. This means that if you do exercise and have life insurance, you’re over-paying to subsidise people that don’t. This needs to change. Athlete turns your exercise data into as much as a 50% discount versus a regular life insurance company. But we’re about so much more than cheaper insurance. Our longevity coaching app will cut through the confusion around longevity and help you optimise your workouts so they actually increase your life expectancy.
| Website | https://www.lifeathlete.co |
| Employees | 12 (6 on RocketReach) |
| Founded | 2024 |
| Industry | Insurance |
| Keywords | Health, Fitness, Life Insurance, Health Insurance, Healthy Lifestyle, Insurance Pricing, Wellness, Wellbeing, Exercise, Lifestyle, Active Lifestyle, Risk Assessment, Workout, Physical Activity, Training, Fitness Tracking, Nutrition, Personal Training, Weight Loss, Sports |
| Competitors | Nike, lululemon Mall of America Experiential, Under Armour, New Balance, ADIDAS INDIA MARKETING PRIVATE LIMITED, PUMA Group, ASICS Corporation, Fabletics, Gymshark, Reebok +42 more (view full list) |
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Alex Heaton is the CPO and Founder of Athlete.
6 people are employed at Athlete.
Athlete is based in London, England.