Atelier Points Information

We design the invite. When Liberty of London held the UK launch of Swedish interior design company Svenskt Tenn we were delighted to be involved. Not only is Liberty one of our go-to destinations in town, but Josef Frank's design philosophy of "Accidentism" certainly resonates with us here at Atelier Points. Situated in the heart of London since 1875, Liberty is one of the last great emporiums for innovative and eclectic design. With a rich heritage combined with the cutting edge it's no surprise that Svenskt Tenn had their UK launch at the store. Founded by Estrid Ericson in 1924, Svenskt Tenn is a renowned Swedish interior design company. In 1934 Ericson recruited Josef Frank and together they created the elegant and boldly patterned personal interior design style now known as "Accidentism" or "The Happy Chances Philosophy" that still pervades the Svenskt Tenn collection to this very day. Our invite focused on one of the collection's central patterns. Stripping away any graphic design embellishment, we set about producing an invite that reflected the simple material swatch, allowing the beauty and colour of the material to dominate. The juxtaposition of the delicate floral pattern with the silver block foil type was a nod to the accidentism philosophy through blending soft modernism, Viennese elegance and Swedish functionalism.