Asterix Group Information

Asterix Group is an independent brand strategy and design consultancy helping organizations navigate moments of growth, change and transformation. Founded in 2002, Asterix brings together senior experts across insights, brand strategy, positioning, naming, messaging, verbal identity, visual identity and experience. We work as a close strategic partner to founders, CEOs and leadership teams, assembling the right senior talent for each challenge. Our expert-led model combines the agility of a boutique consultancy with the ability to scale around the needs of each engagement. We help organizations build new brands, evolve existing ones, sharpen positioning and messaging, launch new offerings and signal what comes next. Our experience spans technology and AI, financial services and fintech, healthcare and MedTech, consumer and lifestyle, wine, spirits and beverage, travel and hospitality and professional services. Based in the San Francisco Bay Area. Working with clients everywhere.