Asocks Competitors

We exist to bring comfort, confidence, and community to a life lived outside. The Smartwool community is a collection of people who believe that time outside is valuable, restorative, and essential for everyone. When we started making socks back in 1994, our founders simply wanted to be able to ski longer without getting cold toes. We were the first outdoor company to make performance Merino wool ski socks—revolutionizing the category and forever changing the way outdoor enthusiasts viewed their feet. Our whole brand was built on the desire to be comfortable on outdoor adventures—we wanted to go farther and experience more. And that drive continues to fuel everything we do. From our Merino wool supply chain to our Smartwool advocacy program to how we design and innovate our socks and apparel, we exist to help you play, live, and laugh in the great outdoors as often as you would like. Smartwool, a VF Company VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here too. For more information, please visit vfc.com.

MeUndies disrupted the $110B underwear industry when it launched the first online underwear subscription model in 2011. Founder Jonathan Shokrian identified a market gap during his own shopping experience. Nothing about underwear shopping was enjoyable - other brands were hyper-sexualized, overcomplicated, uncomfortable and inconvenient. He recognized that no one in the industry was offering their customers the experience that modern consumers expect. Jonathan started MeUndies to provide a fun and simple offering with a relentless emphasis on quality and service. Unlike many startup peers, MeUndies has seen tremendous success achieving profitability with double-digit YoY growth since. To date it has sold over 23M pairs of underwear in all 50 states and in 37 countries around the world. MeUndies offers both men’s and women’s underwear as well as socks, bralettes and loungewear.

Happy Socks is for all of us who think that life can never be too colourful. And that true happiness stems from the freedom to be yourself. Our vision is to bring happiness to every corner of the world by inspiring authentic self-expression through color, creativity, and fun.