ASICS Digital Information

We are ASICS. And our five letters have meaning. 'Anima Sana in Corpore Sano' or a Sound Mind in a Sound Body. Since 1949, our purpose has been to uplift people through movement. ASICS Digital creates the digital experiences that connect consumers worldwide to the ASICS brand. We’re the team behind the digital platforms and products that support people to move for body and mind. Our mission is to shape a connected world where every interaction leaves a lasting impact. At the intersection of consumer technology, e-commerce, mobile development, digital marketing, and data analytics, our teams are the innovators behind ASICS.com, mobile shopping apps, marketing tech, and fitness platforms like ASICS Runkeeper – creating technology that helps millions of people discover, shop for, and engage with ASICS products and services worldwide. Established in 2016 when ASICS Corporation acquired Runkeeper, we partner closely with ASICS Technology and regional business teams worldwide. Through digital innovation, we’re not just powering a business — we're helping to uplift the world through movement.