ASHE Information

We’ve been connecting world-class brands with Nordic consumers for more than 40 years. From representing the world’s leading racket brand, securing market leaderships in skiing to delivering niche equipment for all kinds of journeys and explorations we’re now offering products for alpine, tennis, padel, swimming, biking, golf, team sports, outdoor and sport fashion. As the home of more than 30 global brands we are the leading Nordic distribution-, sales- and marketing partner within sports and active lifestyle. With an open approach we’re able to adapt to different business models and the changing needs of both brands and customers. We secure brand relevance and sales through an exceptional network of Nordic retailers. And our scale, digital focus and state-of-the-art logistics ensure everything gets there in the most efficient way. We´re open to new trends, categories and ways of providing the best product to our end-users. But most of all, we´re open to new thinking. ASHE – connecting word-class brands with Nordic consumers