Ash & Sugar Information

Hi, I’m Tyler Verhoff, the creator behind Ash & Sugar. Ash & Sugar started as something simple. What began as a creative outlet baking cakes quickly grew into something I could not ignore. As I shared my work and continued to learn, I realized this was more than a hobby. It became a way to express creativity, connect with others, and build something meaningful. Along the way, I also discovered what I truly wanted my brand to represent. Ash & Sugar is rooted in contrast and balance. The name reflects the belief that even from difficult or uncertain moments, something beautiful can be created. It is about finding purpose through the unexpected and turning it into something intentional and refined. This brand is still growing, and so am I. Every order, every design, and every step forward is part of that journey. Ash & Sugar is not just about baking. It is about creating something that feels authentic and aligned with who I am.