Ash Kumar Competitors

BIBA is the most loved ethnic fashion brand in India. Biba Apparels Private Limited (“Biba”), the Indian fashion giant, stands true to its name. The brand has been dressing and embellishing demure maidens from every corner of India since 1986. Contemporary ethnic fashion at affordable price is Biba’s commitment to fashion enthusiasts. The word “biba” is a Punjabi endearment for a young and pretty girl. It implies sublime qualities, compelling Mrs. Meena Bindra, the founder of Biba, to use the name for the line of salwar, kameez, and dupattas that she launched in 1986. What began as a fashionable and affordable line remains the brand’s ethos today: fashion at affordable price. In time, new range collections were introduced. Today, the mix-and-match range has a very contemporary sensibility, and the salwar-kameez range is very ethnic, defined by an Indian crafted look, hand-block prints, and vegetable dyes. Indian handlooms with traditional embroideries and other techniques are applied in producing the garments. Unstitched suits and a festive collection for two-to-12-year-old girls cater to the full demands of a woman. Biba pioneered Bollywood merchandising in India by providing costumes for Na Tum Jano Na Hum in 2004. It covered ten more projects, including blockbusters such as Devdas, Hulchul, and Baghban. With BIBA, always expect a truly unique, wow-inspiring ethnic experience!

Founded in 1995, House of Anita Dongre Limited is one of India’s most admired fashion houses. Established by visionary designer Anita Dongre, alongside Meena Sehra and Mukesh Sawlani, the company has grown into a pioneering force in Indian fashion, blending heritage with modernity. With a workforce of over 1,400+ professionals, HOAD aims to evolve in redefining trends, championing sustainability, and creating designs that empower people, protect animals, and preserve the planet. About Anita Dongre: Raised in Jaipur and trained at SNDT Women’s University, Anita Dongre is a trailblazer in Indian fashion. Her deep understanding of women’s needs and her passion for craftsmanship have shaped some of the most iconic brands in India’s fashion landscape. Her designs have been worn by global icons, including Catherine, the Duchess of Cambridge, during the Royal Tour of India in 2016, placing Indian craftsmanship on the world map. Our Philosophy: At the heart of our brand lies the belief that fashion empowers. We create pieces that go beyond aesthetics , enhancing confidence, individuality, and a sense of belonging. We are committed to sustainable innovation, reviving traditional Indian crafts and providing dignified employment to rural artisans, especially women, across the country. Our Brands: Anita Dongre – Luxury bridal and occasion wear, known for timeless craftsmanship. AND – India’s first western wear brand for the modern Indian woman. Global Desi – Boho-chic fashion infused with vibrant Indian spirit. Grassroot by Anita Dongre – A sustainable luxury label celebrating artisan-made fashion. With these brands, we at the House of Anita Dongre want to continue to shape the future of fashion with purpose, passion, and a deep respect for tradition.

KALKI, the brand that houses one of exclusive range of bridal, couture & pret collection as well as accessories, footwear & jewellery which makes it one of the most sought after shopping destination for women. KALKI stands for ethnicity but with a contemporary twist that helps the bride experience a fairy tale wedding. Everything is crafted with an incredible range of fabrics and appliqué work. The classic collections of its timeless designs and ensembles for every woman are versatile and aesthetically appealing. The brand believes in making special memories even more precious so that every woman celebrates her occasion with full zing. With interiors that matches the brands personality and courteous staff, shopping at KALKI will indeed give every lady a wonderful shopping experience.