Ash Asia Information

ABOUT ASH ASH Asia is a Swedish-owned marketing, distribution and retail company with focus on functional fashion accessories geared towards Southeast Asia. From the start in 2009 our brand portfolio along with our network of retailers in the region has grown substantially and in 2012 the first Ash retail store opened its doors. Today an Ash store can be found in all major shopping destinations in Bangkok and the brands we represent are available in over 500 locations across Thailand, Vietnam, Malaysia, Cambodia, Myanmar and Laos. WHAT WE DO Through a selective process we partner up with brands that have a strong and inspirational group of people behind them. We look for great design and high quality, combined with an affordable price tag. Our brands all have a unique story to tell and we take our job to communicate it very seriously. As a result of being very selective about what brands to work with we have been able to grow our portfolio with unique brands that all have their own character and story attached to them. Our aim is always to build longevity for the brands we work with. This is accomplished by an all-encompassing marketing strategy in which we strive to deliver the best value to our customers, brand owners and retail partners. Essentially what it comes down to is brand guardianship. We make sure that the brands we work with are positioned, presented and finally communicated in the right manner towards our markets.