Asentia Information

Much like Tesla simply made a better car, we aim to simply make meat better. Rather than making plants taste like meat, we use them to enhance meat, reimagining protein, unlocking perfection. Why start here? It’s pretty simple: many of us want to eat better without giving up meat. There’s a huge, untapped market of people who want to eat plant-forward but are frustrated by current products that fall below their standards. Our products offer the authentic taste of meat with the plant-powered benefits we want more of. This, coupled with the cultural and psychological familiarity of meat, is the winning combination for widespread, daily adoption. Our unique creations, like truffle mushroom meatballs, bourbon bacon artichoke sausages, and black Angus roast shallot and shiitake burgers, aim to outperform plant-based and conventional meat on all fronts. We're exploring what makes the finest cuts of meat so extraordinary and then applying cutting-edge culinary techniques to develop new products delivering the richness and melt-in-your-mouth tenderness found only in the most exquisite cuts. Our Why: The simple and uncomfortable truth is this: animal agriculture is draining our Earth’s resources. It generates more greenhouse gas emissions than all transportation *combined* and is a major driver of deforestation and water pollution. And it gets worse – as the world’s population grows, the demand for meat is expected to double. Not to mention the 100B+ animal lives claimed every single year. This trajectory is unsustainable. The stakes are so high for this cause, yet the standards are far too low. Our vision is big, and our goal is to be a catalytic force driving change, not merely to be along for the ride. This isn't just a job, this is our purpose. Our ultimate goal is to become the largest protein company on the planet. Transforming a massive market requires partnering with the very best. If this is you, let’s talk.