ASDA’A was founded in 2000 as an independent agency. In 2008, WPP acquired a majority-stake in the firm. ASDA’A became an integral part of the Burson-Marsteller global network. After the merger of Cohn & Wolfe and Burson-Marsteller, ASDA’A Burson-Marsteller is now ASDA'A BCW. Today, the Agency employs nearly 200 professionals across seven wholly-owned offices and eleven affiliates in 18 Middle East & North Africa (MENA) countries. The Agency now serves more than 100 retained clients in the region and is the leading PR consultancy in MENA.
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The ASDA'A BCW annual revenue was $22.5 million in 2026.
Rachel Smith is the ceo of ASDA'A BCW.
73 people are employed at ASDA'A BCW.
ASDA'A BCW is based in Dubai Media City, Dubai.
The NAICS codes for ASDA'A BCW are [54, 541820, 541, 5418, 54182].
The SIC codes for ASDA'A BCW are [87, 874].