AscentiGroup LLC Information

AscentiGroup is dedicated to the mission - leveraging your current resources to deliver greater return, sustainable growth and an ultimate competitive presence in your marketplace. Successful companies mirror successful organisms. Both comprise an essential structure, integral systems, and functional processes operating in synchrony. Growth slows or stalls when these elements are absent or fail to function properly. In business, the absence of growth is decline relative to the growing market and the competition. We work beside our clients establishing key structures, systems and processes and optimizing those that may already be present. The objective is efficient and effective management of product development, marketing and sales, and business and market intelligence. Combined, these represent the product pathway - the lifeblood of every corporation. Our solutions further enable your valuable resources to generate return. AscentiGroup delivers structure, systems and strategies to guide: Due diligence in new product definition New product development and evaluation process Market price-point projection and unit cost ceiling assignment Average selling price target and gross margin attainment Market share capture projection Ongoing primary market research Market intelligence management Market trends, new product and new market opportunities Requirements for higher development of existing products Product life cycle and line management Brand identity, definition, and development Product packaging design and evaluation Product launch campaign development and deployment Advertisement, brochure, and collateral development Sales tool and instructional media development Customer reference base establishment Sales force and distributor base building and management Global product placement strategy Distributor identification and selection Sales force, distributor, and customer product training Compensation and incentive structures Monitoring and measurement tools