Artya Information

Artya's supreme mission is to fundamentally change the watchmaking syntax through the grammar of contemporary art. The workshop's initial assignment, the Artpiece 1/1 collection, heralded a new era, pioneering the appreciation of beauty, thereby relegating the context of time to the back seat. Emotion, creativity and intuition fuel the whole concept. This avant-garde venture sets a new direction away from the current trend in watchmaking which perceives contemporary art as a device for advertising campaigns or an easy solution to enhance the aesthetics of some dials.