Arethia Information

Arethia is a sensory intelligence group. We exist to make human preference actionable, translating the science of taste and scent into strategic advantage for brands that want to lead, not follow. Our flavour services sits at the intersection of neuroscience, consumer insight, and commercial design. We decode why people choose what they choose, and we build the sensory systems that make those choices stick. Arethia is the strategic engine behind three specialist companies: Hertz Flavors, FLAVORIQ, and Senovia. Together, we cover the full spectrum, from flavour creation and sensory analytics to fragrance strategy and emotional design. For the world’s most ambitious brands, we turn sensory experience into measurable growth.