Arctic Fox Competitors

Joico, a fast-growing company in the Professional Beauty industry, is a division of Henkel. Our Mission: We eat, sleep and breathe beauty! We develop innovative, top performing products. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the industry. We are 100% committed to the advancement of the global salon community. Why? Because beauty isn’t our job—it’s our passion!

Redken-inspired hair styles & products such as shampoos and conditioners. Redken professional salons offering hair styles, cuts and hair color for men & women.

PRAVANA is a global salon professional hair care and color trailblazer, offering stylists and consumers groundbreaking, cutting edge products that are revolutionizing the hair world, one strand at a time. Its core mission is to deliver unparalleled, high performance beauty solutions to salon professionals and consumers everywhere that are unprecedented and unmatched in both quality and value. PRAVANA leads the trends with the best-selling ChromaSilk professional hair color line, high-performing hair care & styling products, groundbreaking blonding regimens and more. PRAVANA is responsible for pioneering the creative color trend with the introduction of its long-lasting, vibrant VIVIDS line over 10 years ago, evolving into an award-winning collection of unique shades. Throughout the years, PRAVANA has continually maintained its status as an innovator. PRAVANA goes beyond traditional product creation by redefining hair products, offering beauty solutions that challenge the norms and enhance the basics. With these tools, PRAVANA has taken the reigns in developing the latest hair trends, continuously creating never-before-seen, provocative, inspirational techniques, formulas & look books by the industry’s most prolific stylists. Through literature, imagery and digital presence, PRAVANA has bridged the gap between the professional & mainstream while consistently upholding the authority of the stylist like no brand has done before. In 2017, PRAVANA was acquired by Henkel and is now headquartered in the world-class #AcademyofHair in Culver City, Calif.